MY BOOKS
Browse our collection of nonfiction books. Each one addresses specific challenges with practical, tested strategies.
How To Start Your Start-Up: The 10 Key Steps To Get From Idea To Investment
Author Murray Longe
Description
Do you have a business idea but don’t know where to begin? This book gives you a clear roadmap from initial concept to pitching investors. It covers 10 key areas: finding real problems to solve, validating your idea, building a business model, assembling your team, creating your product, and mastering investor pitches. You’ll get real-world examples, actionable steps, and insights from successful founders. Murray wrote this guide for first-time founders and experienced entrepreneurs who need practical guidance without business school jargon.
Key Topics
- Problem validation
- Business model development
- Team building
- Investor pitching
- Personal branding for founders
Format: Paperback, Hardback, and Kindle
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Project Management For Startups: Simple Tools and Templates to Launch, Lead, and Thrive
Author Murray Longe
Description
Launching a startup means juggling countless tasks with limited resources and tight timelines. This book provides practical project management techniques tailored for startups and growing businesses. It simplifies complex methodologies, emphasizes human-focused leadership, and offers strategies you can use right away. Murray includes templates, real examples, and lessons from years of managing projects in fast-moving companies. You’ll learn how to set realistic goals, build flexible plans, manage resources, and keep your team aligned without getting buried in process.
Key Topics
- Agile project management
- Resource allocation
- Timeline management
- Team leadership
- Risk management
- Templates and tools
Format: Paperback, Hardback, and Kindle
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Find Problems Worth Solving: How to Validate Your Startup Idea
The Startup Success Series, Book 1
Author Murray Longe
Description
Most startups fail because they build solutions for problems that don’t exist or aren’t painful enough to solve. This book shows you how to validate your startup idea before you invest months building the wrong product. You’ll learn research methods, customer interview techniques, and validation frameworks that separate real opportunities from wishful thinking. Murray draws from his experience co-founding and exiting two tech companies to show you how to test assumptions, identify genuine pain points, and confirm there’s a market for your solution.
Key Topics:
- Customer discovery
- Problem validation
- Market research
- Interview techniques
- Assumption testing
- Opportunity assessment
Format: Paperback and Kindle
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Beyond The Minimum Viable Product: Build Products Customers Really Want
The Startup Success Series, Book 2
Author Murray Longe
Description
The minimum viable product has its place, but settling for “viable” often means building forgettable products that customers abandon. This book takes you beyond the MVP to create products people actually want to use. You’ll learn how to balance speed with quality, incorporate user feedback, and build features that matter. Murray shares practical strategies for product development, design thinking, and creating customer experiences that drive loyalty and growth.
Key Topics
- Product development beyond MVP
- User experience design
- Feature prioritization
- Customer feedback loops
- Product-market fit
- Building for delight
Format: Paperback and Kindle
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Scale Without Breaking: How To Grow Your Startup Without Losing What Made It Work
The Startup Success Series, Book 3
Author Murray Longe
Description
Scaling kills more startups than failure to launch. As companies grow from 10 to 50 to 100 people, the things that made them successful often fall apart. This book shows you how to scale without losing your culture, your speed, or your sanity. You’ll learn how to build systems that scale, maintain quality as you grow, hire the right people, and preserve what makes your company special. Murray provides frameworks for sustainable growth based on patterns he’s seen work across multiple startups and industries.
Key Topics
- Scaling operations
- Preserving company culture
- Building scalable systems
- Team growth and hiring
- Process development
- Maintaining quality at scale
Format: Paperback and Kindle
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